PROJECT OVERVIEW
San Antonio FC (SAFC) is a professional soccer club with a passionate fan base that extends beyond the stadium. To strengthen the connection between the team and its supporters, I was tasked with creating official SAFC merchandise that fans could purchase at games and wear proudly both in and outside of Toyota Field. The goal was to design products that reflected the team’s identity while also resonating with the culture and pride of San Antonio.
DESIGN CHALLENGE
While SAFC already had a strong crest and visual identity, there was an opportunity to expand their merchandise offerings into something fans would actively want to collect and wear. The challenge was to create designs that felt authentic to the club while also standing out as lifestyle pieces. Items that fans could sport not just at matches but in their day-to-day lives. Every design needed to balance functionality, style, and team pride while staying consistent with SAFC’s branding.
While SAFC already had a strong crest and visual identity, there was an opportunity to expand their merchandise offerings into something fans would actively want to collect and wear. The challenge was to create designs that felt authentic to the club while also standing out as lifestyle pieces. Items that fans could sport not just at matches but in their day-to-day lives. Every design needed to balance functionality, style, and team pride while staying consistent with SAFC’s branding.
CREATIVE SOLUTION
I designed a range of merchandise that was produced and sold directly to fans, including apparel and accessories tailored for game-day energy and everyday wear. Each piece incorporated SAFC’s crest and visual elements, but with creative variations that gave fans fresh, exciting ways to represent their team. The final line captured the spirit of San Antonio soccer while expanding the club’s brand presence through merchandise sales.
